Pure London, the UK’s leading trade fashion event for sourcing womenswear, young creative fashion for men and women, accessory and footwear brands took place on the Olympia London the last 1, 2 and 3 of August and I was there to enjoy it!
For its 28th season they shared with us the insights from leading fashion gurus worldwide. WGSN, Drapers, Kurt Salmon and London College of Fashion ran seminars on topics such as buying advice, future trends, localisation and visual merchandising:
Lucy Clements, industry expert and London College of Fashion tutor exposed her vision on the Seminar Visual Merchandising and Space Management in the context of fashion retail. We learned about brand communication, store layout, display and presentation techniques, organisational structures or merchandising techniques:
Fashion commentator and features editor at Drapers Khabi Mirza provided through the Seminar Independent boutiques versus the High Street an insight into the Autumn 2010’s women’s and men’s trends set for the high street:
And I got (OF COURSE!!) the awesome opportunity to meet new retailers whom I will be posting step by step through my section LAFS (Love At First Sight)!